Belle Jimenez Rubi | Operations Systems & Process Improvement

Operations Systems & Process Improvement

I find where operational work gets stuck and build a clearer way to manage it.

With 14+ years across data management, recruitment administration, team leadership, reporting, and documentation, I understand operations from the day-to-day work outward. I look at how information moves, where ownership becomes unclear, and which recurring steps create avoidable manual work.

Then I improve the process and choose the simplest appropriate tool—an Excel workbook, an SOP, a dashboard, a CRM workflow, or a small automation.

Open to employment, freelance projects & consulting [email protected] LinkedIn
Scroll through the work
Professional portrait of Belle Jimenez Rubi

Professional snapshot

Experience built inside day-to-day operations.

My work has stayed close to the data, handoffs, documentation, decisions, and recurring tasks that keep delivery moving.

14+ years in operations

Progressed from data management and compliance work to recruitment delivery, project coordination, and team leadership.

Process improvement

Mapping current work, identifying friction, removing unnecessary steps, and clarifying ownership.

Recruitment operations

Interview coordination, onboarding, ATS administration, candidate communication, documentation, and delivery support.

Reporting & systems

Excel reporting and macros, trackers, dashboards, CRM workflows, documentation systems, and light automation.

How I work

Start with the process, not the platform.

A useful system should fit the work, the people doing it, and the level of control the process requires.

“Understand the work first. Then choose the tool and build only what the process needs.”

When a recurring task causes confusion, information is scattered across files, a report takes hours to prepare, or people have to keep asking what happens next, I map the current workflow before proposing a fix.

  • What actually happens today
  • Where information comes from
  • Who owns each step
  • Which parts require judgment
  • Which parts are repetitive
  • What needs to stay manual
  • What can be standardized
  • What is worth automating

The solution might be an Excel workbook, a form connected to a spreadsheet, a documented handoff, or a CRM workflow. I prefer the simplest setup that can handle the work reliably and remain clear to the people using it.

Selected work

Systems built around real operational problems.

The examples below include employment work recreated with fictional data, internal systems built for my own business, The Purple Pipeline, and clearly labeled demonstration projects.

01 / 04 Employment project · recreated with fictional data

Centralized Interview Operations & Workload System

Separate team trackers made workload, outstanding requests, SLA risk, and team coverage difficult to assess in one place.

I consolidated the data into one operational view so the team could review assignments, surface overdue work, monitor pending confirmations, and redistribute workload when needed.

Process redesign · Reporting · Workload visibility

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Open the Looker Studio dashboard to explore the recreated operational view.

02 / 04 Employment project · recreated with fictional data

Data Reconciliation & Reporting Automation

A recurring report depended on manually cross-checking information before the final file could be prepared.

I rebuilt the workflow in Excel to reconcile sources, flag exceptions, prepare the formatted output, and save the file. This automated the cross-referencing step, which had previously taken around four hours to complete.

Excel · Data reconciliation · Reporting · Process automation

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03 / 04 Employment project · recreated with fictional data

Client Onboarding & Documentation System

A new client account needed a consistent structure for onboarding, documentation, ownership, and recurring processes.

I created an onboarding and documentation system with structured procedures, defined owners, folder conventions, and a tracker for completed and outstanding documentation.

SOPs · Documentation · Onboarding · Process ownership

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04 / 04 The Purple Pipeline · internal system

Client Intake & Booking Workflow

I designed a clear path for future inquiries, from form submission to a booked call.

I built the workflow in GoHighLevel to support intake, manual fit review, booking invitations, appointment reminders, booking follow-up, no-show communication, and pipeline updates while keeping fit decisions with a person.

GoHighLevel · Forms · CRM pipeline · Workflow automation

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Other projects & builds

Practical builds for specific use cases.

These internal and demonstration projects show how I choose a workable toolset, build the process, and document how it can be used.

Demonstration project

Lightweight Lead CRM with Google Workspace

Built for starting virtual assistants who want a simple way to manage inquiries before investing in a dedicated CRM. A Google Form captures each inquiry in Google Sheets, every lead receives a New status, and due and overdue tasks are identified, and Apps Script sends a daily reminder for outstanding follow-up. The project shows how Google Workspace can support a basic lead-management process.

Google Forms · Google Sheets · Google Apps Script

Founder project · internal business build

The Purple Pipeline

The Purple Pipeline is my own operations systems business. I planned and built its public website in GoHighLevel using AI-assisted copy and custom HTML, then created the internal forms, CRM pipeline, booking logic, reminders, and follow-up workflows. The project demonstrates how I connect a public website with the operating process behind it.

GoHighLevel · HTML integration · CRM · Workflow automation

Visit The Purple Pipeline
Educational demonstration project

Virtual Assistant Portfolio Demo

For an educational content demo, I created a fictional virtual assistant portfolio and published it without a paid website builder. The build used AI-assisted HTML, GitHub, and Vercel, with a separate process guide explaining how someone can create and publish a version using their own branding and assets.

ChatGPT · HTML/CSS · GitHub · Vercel

AI & process design project

AI Freelancer OS Workflow Architecture

I designed a multi-stage AI workflow for decisions across a freelance business. Instead of routing every task to one general assistant, the architecture assigns defined responsibilities to specialist roles, passes approved context between stages, and keeps human judgment at the decision points.

AI workflow design · Process architecture · Prompt systems

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Tools & platforms

Tools chosen around the work.

My depth varies by platform: some support regular operational work; others were learned for a specific build or experiment. I am most comfortable selecting and learning a tool in response to a defined process problem.

Data, reporting & productivity
  • Microsoft ExcelOperational reporting, trackers, reconciliation, formulas, macros, data cleanup, and recurring process support.
  • Microsoft 365Excel, Word, Outlook, and day-to-day business productivity workflows.
  • Google WorkspaceGoogle Sheets, Forms, Docs, and connected lightweight workflows.
Recruitment, CRM & operations platforms
  • GoHighLevelWebsite building, forms, pipelines, CRM setup, workflow automation, appointment reminders, and follow-up sequences.
  • WorkdayCandidate tracking, hiring, onboarding, and recruitment administration.
  • SmartRecruitersCandidate tracking, recruitment coordination, reporting, and operational support.
  • SalesforceReporting and day-to-day operational use.
  • KlaviyoList management and segmentation.
  • AsanaTask and project collaboration.
AI & automation
  • ChatGPTResearch, problem-solving, Custom GPTs, Skills, structured workflows, AI-assisted scripting, and prototyping.
  • ClaudeAI-assisted analysis and workflow development.
  • Google Apps ScriptProject-based automations for specific Google Workspace tasks, built with AI assistance.
  • Make & ZapierBasic workflow builds and hands-on experimentation.
Web & deployment
  • GoHighLevel Website BuilderWebsite and landing-page development with custom HTML where needed.
  • GitHub & VercelBasic deployment and hosting workflows for web projects.
  • AI-assisted HTML/CSSProject-based website and demo work, built and modified with AI assistance.

Experience

A career built across data, compliance, recruitment, and delivery operations.

My experience has progressed from data management and compliance operations into recruitment delivery, team leadership, project coordination, and independent systems work.

The Purple Pipeline

Founder | Operations Systems Specialist

May 2026 – Present

I am developing The Purple Pipeline as my operations systems business for founder-led service businesses. Alongside defining the services and building the website, I created its inquiry forms, CRM pipeline, booking logic, follow-up workflows, and demonstration systems.

Cielo Talent

Delivery Lead – Sector Delivery

June 2024 – October 2025

Led a team of Talent Acquisition Coordinators across recruitment support functions, including workload allocation, coaching, SLA management, reporting, and client escalation support. Built reporting and tracking systems, redesigned documentation processes that reduced team error rates from approximately 5% to under 1%, and automated a recurring manual cross-referencing task that had previously taken around four hours.

Earlier Cielo roles
  • Senior Talent Administrator and Coordinator · Sep 2023 – Jun 2024Owned onboarding process documentation for a new account, conducted quality reviews, supported ATS adoption, and provided full-cycle recruitment administration.
  • Specialized Talent Administrator and Coordinator · Jan 2023 – Sep 2023Coordinated interviews and onboarding logistics across multiple regions and helped document and improve onboarding processes for a new client account.
  • Talent Acquisition Coordinator II · Jul 2021 – Jan 2023Provided recruitment administration and coordination support for US-based delivery operations.

Appen

Associate Project Manager

June 2020 – July 2021

Managed onboarding, training, documentation, performance support, volume distribution, invoicing accuracy, and operational coordination across multiple projects. Restructured team documentation and knowledge resources to improve process clarity and support new-hire ramp-up.

Alexander Mann Solutions

Lead Recruitment Administration Specialist

November 2019 – May 2020

Supported candidate onboarding and pre-employment compliance, reviewed candidate files, prepared onboarding status reports, and worked with HR and hiring teams to resolve outstanding requirements.

Sterling

Operations Team Lead

November 2015 – November 2019

Led an operations team in background screening and compliance, including quality reviews, coaching, process adherence, SLA monitoring, and escalations.

Earlier Sterling roles
  • Criminal Research and Credit Analysis Specialist · Jan 2013 – Nov 2015Conducted criminal-history and credit research, maintained data accuracy, and worked within defined client and compliance requirements.
  • Data Management Coordinator · Mar 2012 – Jan 2013Managed high-volume candidate data and quality-controlled records according to established procedures.

Colleague feedback

What people I’ve worked with say.

Feedback from colleagues across recruitment operations and delivery. Use the arrow controls, swipe, or scroll horizontally to browse.

Working with Belle has significantly improved our recruitment operations. Her expertise, especially in automating trackers, has made our processes more efficient, organized, and easier to manage. The systems she introduced not only streamlined our workflow but also helped reduce manual errors and save valuable time. Overall, her contributions have had a clear and positive impact on the team's productivity and effectiveness.

Alya L.Senior TA Coordinator · Recruitment Agency

I worked with Belle for two years as my point person, and I consistently relied on her expertise. She has a strong ability to simplify complex tasks and always finds more efficient approaches to our daily work. I highly recommend Belle to anyone looking for a reliable and highly skilled professional.

Michelle R.Specialized TA Coordinator · Recruitment Agency

Belle is an outstanding Delivery Lead. She consistently delivers high-quality recruitment reporting — clear, accurate, and insightful. She demonstrates strong ownership of administrative processes in TA, ensuring everything runs smoothly, efficiently, and with great attention to detail.

Paul T.Director, Sector Delivery · Recruitment Agency

I've worked with Belle for two years, and she's genuinely one of the best people I've had on our team. Whenever I had a question about our trackers, she always had an answer — and not just any answer, but one that actually made things easier for everyone.

Malou P.Senior TA Coordinator · Recruitment Agency

It is always a pleasure to recommend Belle. As my Team Lead, she provided invaluable support to my daily workflow while I managed candidate scheduling. She is a dedicated, reliable, and highly supportive leader who genuinely cares for her team, remaining always approachable and quick to clear any roadblocks.

Jill D.TA Coordinator · Recruitment Agency

Working with Belle has been a privilege. Her strong organizational skills and disciplined approach to processes ensure that priorities are always clear, SLAs are met, and the team remains aligned and productive — even in fast-paced, high-pressure environments.

John P.Specialized TA Coordinator · Recruitment Agency

Belle is specially skilled in Microsoft Office particularly Excel, which really helped make our work more efficient and organized. On top of that, she's great with processes and always looks for ways to improve how things are done.

Marwin C.Specialized TA Coordinator · Recruitment Agency

Education & development

Formal education and ongoing technical learning.

My business degree provides the formal foundation; the systems work throughout this portfolio reflects continued, project-led learning.

De La Salle University – Dasmariñas

Bachelor of Business Administration
Business Administration and Management

Independent technical development

Self-directed project work
CRM systems, workflow automation, AI-assisted process design, and web publishing.

How I learn

I learn tools through real operational problems.

When recurring work needs a better structure, I research the available options, test a workable approach, and build what the process requires. I refine the system as I better understand the workflow and the people using it.

This problem-led approach keeps the technology tied to a clear operational purpose and grounded in how the work actually happens.

Employment, freelance & consulting

Need someone who can improve the process behind the work?

I am open to employment, freelance projects, and consulting work focused on process improvement, recruitment operations, documentation, reporting, operational systems, CRM workflows, and light automation.

Process improvement Recruitment operations Operational systems Documentation Reporting CRM workflows Light automation

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